(written from a Production point of view)
Dairy Queen is a global chain of ice cream and fast food restaurants. It is owned by International Dairy Queen, Inc., a subsidiary of conglomerate holding company Berkshire Hathaway, and is based in Edina, Minnesota.
In 1997, the company ran several television advertisements tied into Star Trek: Deep Space Nine and its Trials and Tribble-ations episode which promoted their kids' toys and meals. Tickets to a Deep Space Nine contest were included in the promotion. Four toys were released: