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Real world article
(written from a Production point of view)
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Western Publishing (and subsidiary imprints Whitman Publishing, Golden Press, and Gold Key Comics) is an American publisher given licensing rights to publish original Star Trek material beginning around 1967.

As Whitman, they released a "young reader" style novel, Mission to Horatius, the first original Trek publication. In the Gold Key line of magazines, they published a series of comics based on Star Trek sporadically between 1967 until 1979. These issues are popular with later collectors, although the whimsical stories lacked any relation to what was later called the "canon" of the Star Trek universe. These comics also sometimes bore the Whitman logo in later editions.

Golden Press has reprinted the material, however, their collections have since been reprinted again by both Checker Books and IDW Publishing. They also produced an early Star Trek Edition Trivia Game under the Golden Press banner, and several jigsaw puzzles with cartoon-style Star Trek scenes (but not in the style of Star Trek: The Animated Series).

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