(written from a Production point of view)
A number of Kellogg's brand products offered Star Trek merchandise and memorabilia either by mail or included within the package. Specially-marked boxes of Kellogg's cereals contained a "Beam-Up Badge" (essentially, a Star Trek-themed LED light), of which there are five different designs. Boxes of Frosted Krispies offered a red or blue Starfleet tee by mail, while boxes of Frosted Flakes and packages of Keebler cookies feature offered for a Star Trek 1GB flash drive wristband. Kellogg's various Eggo waffle products offered a 3D Warp Speed Plate by mail, and boxes of Kellogg's Pop-Tarts offered a free pass to see the film. A varying amount of tokens were needed for each mail-order product.